Freelancers, small teams, meeting organisers and event hosts looking for a space in Deep Ellum, Dallas.
Supporting case · Workspace discovery and booking · Safe redesign concept
GeniusDen
A conversion-focused one-page redesign for a flexible workspace, clarifying space types, amenities, location and the booking enquiry path.
Role & scopeUX direction · Information architecture · Responsive UI · Prototype
Product surfaceMarketing page, space comparison, enquiry modal, FAQs
OutcomeA self-contained responsive prototype with a complete enquiry flow
EvidenceSafe local source; credential-bearing archived page excluded
01 / Situation
What needed to become clearer
A workspace website must serve different intents — a desk for one person, a private office, a meeting room or an event space — without forcing visitors to decode venue terminology. The page also needs enough practical proof to make an enquiry feel low-risk.
Orient → Compare → Enquire
02 / Design logic
A few decisions that shaped the result
Make the inventory legible
Space types are presented as comparable cards with a visual, a concise promise and one enquiry action. This reduces the cost of understanding what is actually available.
Answer operational questions before the form
Amenities, hours, location and FAQs sit between discovery and conversion. They handle practical objections without turning the opening section into a wall of detail.
Keep context inside the enquiry
Opening the booking request from a space card carries the chosen space into the modal. The user does not need to remember or reselect the option they were evaluating.
03 / Final interface
Open the designed experience
04 / Result & evidence
What this case can honestly show
Observed result
The safe portfolio version resolves local images, adapts to mobile and demonstrates the entire enquiry interaction without sending data. A separate archived production capture containing an embedded map key was deliberately excluded from the public package.