Product case study · Workspace discovery and booking · Safe redesign concept

GeniusDen

A conversion-focused one-page redesign for a flexible workspace, clarifying space types, amenities, location and the booking enquiry path.

Open design ↗ All work

RoleUX direction · Information architecture · Responsive UI · Prototype

ScopeMarketing page, space comparison, enquiry modal, FAQs

DeliveredA self-contained responsive prototype with a complete enquiry flow

BuildResponsive booking prototype with a complete enquiry interaction

01 / Situation

The situation

A workspace website must serve different intents — a desk for one person, a private office, a meeting room or an event space — without forcing visitors to decode venue terminology. The page also needs enough practical proof to make an enquiry feel low-risk.

Audience

Freelancers, small teams, meeting organisers and event hosts looking for a space in Deep Ellum, Dallas.

Journey

Orient → Compare → Enquire

02 / Design logic

Design decisions

Make the inventory legible

Space types are presented as comparable cards with a visual, a concise promise and one enquiry action. This reduces the cost of understanding what is actually available.

Answer operational questions before the form

Amenities, hours, location and FAQs sit between discovery and conversion. They handle practical objections without turning the opening section into a wall of detail.

Keep context inside the enquiry

Opening the booking request from a space card carries the chosen space into the modal. The user does not need to remember or reselect the option they were evaluating.

03 / Structure

Interface blueprint

These diagrams map the real blocks, order and proportions used in the finished interface, making the layout decisions easier to inspect.

Hand-drawn interface blueprint: Compare — A repeated card model supports quick space-type scanning.

Hand-drawn interface blueprint: Enquire — A focused modal captures intent without leaving the page.

04 / Final interface

Final interface

05 / Business impact

What the work changes

Delivered

A self-contained responsive prototype with a complete enquiry flow

The page takes a visitor from location and atmosphere to comparable space types, practical amenities and a preselected enquiry form. The chosen space follows the visitor into the modal, so the conversation starts with useful context.

Space discoverySpace card → enquiry

Compare which inventory types create serious booking interest.

Form qualityOpened → completed request

Watch completion and the fields most often abandoned or corrected.

Sales efficiencyEnquiry → qualified conversation

Track whether preselected context reduces clarification calls.

Open design ↗