Product case study · Resource acquisition funnel · Interactive concept

Creative Capacity Hub

A content-led landing page that turns an operational pain point into a structured resource hub and a focused toolkit download flow.

Open prototype ↗ All work

RoleLanding UX · Content strategy · Interaction design · Prototype

ScopeResource hierarchy, lead magnet, modal form, proof and education

DeliveredA complete acquisition journey from problem framing to download

BuildResponsive resource platform prototype with validation and success states

01 / Situation

The situation

Creative-operations buyers often know they have a capacity problem but lack a shared way to describe it. The page has to educate without becoming a long report, then offer a useful next step at the moment intent is strongest.

Audience

Creative operations leads, marketing teams and agency managers planning workload, cost and delivery capacity.

Journey

Frame → Prove → Convert

02 / Design logic

Design decisions

Name the operational problem

The opening promise translates vague pressure into planning, benchmarking and delivery outcomes. This gives the toolkit a job beyond “download our PDF.”

Build a resource ladder

Templates, calculators, guides and benchmarks are grouped by use. Visitors can inspect the value before committing to the form.

Keep the conversion in context

The toolkit modal opens from repeated high-intent points and validates locally. The portfolio version demonstrates the interaction but does not collect personal information.

03 / Structure

Interface blueprint

These diagrams map the real blocks, order and proportions used in the finished interface, making the layout decisions easier to inspect.

Hand-drawn interface blueprint: Prove — Resource modules show what the user will receive.

Hand-drawn interface blueprint: Convert — A compact modal captures intent without losing context.

04 / Final interface

Final interface

05 / Business impact

What the work changes

Delivered

A complete acquisition journey from problem framing to download

The platform moves from a concise mission to a filterable resource catalogue, then into a validated contribution flow. Downloads, saved resources and submissions share one content grammar instead of feeling like separate tools.

Resource fitSearch → resource opened

Track which filters and terms lead to a useful detail view.

Practical useResource opened → saved or downloaded

Distinguish browsing from material that people intend to use.

ContributionForm started → approved resource

Measure submission completion and editorial review effort.

Open prototype ↗