Product case study · B2B service positioning · Website concept

Value Grade Agency

An enterprise-facing agency homepage that reframes creator marketing around accountability, compliance and operational control.

Open design ↗ All work

RoleUX direction · B2B information architecture · Visual design

ScopePositioning, services, audience routes, process, risk and CTA

DeliveredA differentiated B2B narrative with a complete service journey

BuildResponsive agency positioning and lead-generation prototype

01 / Situation

The situation

Creator marketing sites often lead with reach and excitement, while enterprise buyers worry about governance, payments, reporting and brand safety. The interface needed to preserve creative energy but make operational accountability the differentiator.

Audience

Brand, agency and creator stakeholders responsible for scalable creator and performance-marketing programmes.

Journey

Position → Route → Explain

02 / Design logic

Design decisions

Position around the buyer’s risk

The opening promise foregrounds compliant campaign operations, not generic influence. This gives decision-makers a reason to keep reading.

Route three audiences without three websites

Brand, agency and creator needs are separated into concise modules, then brought back into one accountable workflow.

Turn services into a lifecycle

Strategy, activation, reporting and settlement are shown as a sequence. Buyers can see where responsibility begins and ends.

03 / Structure

Interface blueprint

These diagrams map the real blocks, order and proportions used in the finished interface, making the layout decisions easier to inspect.

Hand-drawn interface blueprint: Route — Audience modules clarify relevance for each stakeholder.

Hand-drawn interface blueprint: Explain — A lifecycle makes delivery and accountability visible.

04 / Final interface

Final interface

05 / Business impact

What the work changes

Delivered

A differentiated B2B narrative with a complete service journey

The homepage connects service positioning, operating model, proof structure and a qualified contact route. The page gives enterprise buyers enough context to understand the offer before they reach the brief form.

Service clarityService view → relevant proof

Track which capability pages lead buyers into case evidence.

Lead qualityContact start → qualified brief

Review whether submitted needs match the agency's actual offer.

Decision supportProof viewed before enquiry

Measure whether buyers inspect delivery and trust content before contact.

Open design ↗